Blog Layout

Harrison Ashcroft - SEA Case Story

November 1, 2023

Harrison Ashcroft is a Small Business Sustainability Partner, based in Sydney, Australia.


What brought you to this moment in your career where the Sustainability Excellence Associate (SEA) made sense for you?


I completed a Diploma of Sustainable Practice and began implementing sustainable strategies in a small business in 2021. The internal and external benefits were immediately perceptible, and I committed to a career furthering sustainability goals. I joined ISSP and began attending the monthly webinars, which have all been exceptionally informative. The opportunity to solidify my core knowledge whilst studying for the SEA exam was attractive, and the credential has given me the confidence to operate as a sustainability professional.   


How are you putting the knowledge, skills, and ability demonstrated in the SEA to work in your career (or work) today?


The knowledge and skills I continue to gain whilst maintaining my SEA credential have enabled me to partner with businesses and map pathways towards embedded sustainability. Focus areas often include the business case for sustainability, systems thinking, theories of behaviour change and innovative tools and technology. 


I work with nano, micro, and small businesses — listening, observing, and assisting where possible to understand the operation and the people as best I can. The sustainability journey is seldom linear, and flexibility is key. Outlining a path forward can be a helpful start, but I am always prepared to walk off the beaten track.


For those starting out in the sustainability field, what advice do you have for them?


Make a commitment to lifelong learning. Investigate the principles of sustainability as general concepts, and then find your own style — your own way of applying what you know, to where you are. The world needs different individuals with contrasting views from diverse backgrounds working on complex problems.

Read perspectives from the ISSP blog

PHOTO: Josh Olalde | Houston, TX | Unsplash
By Arnaud Brohé February 20, 2025
Arnaud Brohé, PhD, the founder & CEO of Agendi, signals the increasing risks of climate change in the US real estate market. If left unaddressed, these risks carry significant economic and social consequences, endangering the wellbeing of families and communities across the country.
By Kamila Camilo January 16, 2025
A passion to create positive impact is often what inspires young and emerging changemakers in sustainability. Yet what are the best ways to create, build, and lead meaningful initiatives that can make a difference? Kamila Camilo, Executive Director of Instituto Oyá and Founder & Executive Director of Creators Academy Brasil, shares her insights into the climate leadership journey.
No longer simply about transforming businesses, sustainability must be about transforming markets.
By John Elkington December 19, 2024
John Elkington, Founder of Volans and an ISSP Sustainability Hall of Fame Honoree, is widely recognized as one of the founders of the global sustainability movement. In this piece, he signals that if sustainability is to deliver, our understanding of what it is likely to involve must also expand. No longer simply about transforming businesses, sustainability must be about transforming markets. His most recent book — Tickling Sharks: How We Sold Business on Sustainability — was published in June 2024 by Fast Company Press.
More blog posts
Share by: