Peace Corp(oration): IBMs Deep Dive into Social Responsibility

ISSP Featured Article by Janet Brumbaugh
ISSP Guest Writer

Sustainability 1.0 was about mitigating risks: getting ahead of regulations and avoiding PR debacles. Sustainability 2.0 involves the recognition that this work improves competitiveness. So what's next? ISSP went in search of tangible examples of Sustainability 3.0 where corporations realize that there are huge problems in the world that they are well positioned to solve. This interview with Kevin Thompson is one place our search took us. Kevin created IBM's Corporate Service Corps, an internal Peace Corps of sorts.